The Esther Anderson
(not to be confused with either the Australian or the American actress)
Esther started in the security industry technology division, (think Matrix and Misson Impossible) which means biometric readers, data encryption, cyber security. Gave her a love for ‘what lies beneath?’
This interest grew and diverted. Esther then founded her own digital marketing agency to help small businesses promote themselves within their location throughout regional Australia.
Being remotely based in Western Australia was no issue, as Esther created a virtual company with 30 staff located throughout the world. This gave her the foundation to build her own virtual staff agency aimed at assisting entrepreneurs to realise their own dreams.
She is an authority on getting the best out of her virtual team, bringing them together within the company, defeating outsourcing issues and locations, remote training and inspiring her team to have the same dreams and goals as she does.
Esther’s specialty is developing national and global marketing strategies for niche industries. From website design, to social media marketing and online promotion, brand awareness and marketing, understanding the need for, and learning how to build a digital strategy, is an awareness campaign Esther is taking to the world.
Esther is the go-to person in when it comes to technology and any questions about the Internet. Her clients include politicians, corporate chain stores and businesses who want to take their product or training online. She is also a regular guest on radio shows in the region.
Being a technology enthusiast also means using the latest in technology and Esther is a regular backer on Kickstarter and Indigogo. Her favorite project she has backed is the Pebble watch, and she is avidly waiting for a new robotic toy mouse for her cats.
Esther loves her husband, her 3 cats and white wine (but not necessarily in that order).
Esther's company Teck-nology Design & Marketing proudly sponsors a cat's refuge in the Philippines. Tempting not to take them all home.